Air Malta Partners with Cover Genius to Offer Embedded Travel Protection

22 September 2022

Date: Thursday 22nd September 2022

Ref: 028-2022 EN

Air Malta Partners with Cover Genius to Offer Embedded Travel Protection



Air Malta has partnered with Cover Genius, the insurtech for embedded insurance, to offer its global customers embedded travel protection directly in the booking path.


By integrating with Cover Genius’ global distribution platform, XCover, Air Malta can offer customers protection against trip cancellation through sickness or injury; inability to travel if diagnosed with Covid-19; emergency medical treatment and 24/7 assistance; baggage or electronics which are accidentally damaged or stolen; as well as 24/7 customer support and easy online claims.


This partnership follows a global travel insurance survey conducted by, and commissioned by Cover Genius, that shows customers in EMEA are highly dissatisfied with traditional travel protection with an average Net Promoter Score (NPS) of -34. The same survey revealed that customers were most satisfied - and least likely to switch providers - if they purchased protection from their travel provider (i.e., agents, suppliers and airlines). In fact, 32% of EU travellers intend to switch to their travel provider/agent next time.


Convenience and avoiding the “second step” of having to buy protection after the initial purchase is why 40% of EMEA travellers prefer embedded protection, displaying a major shift in the way protection is acquired in favour of agents, suppliers, and airlines.


About Air Malta

Air Malta started flying operations on 1 April 1974 with seven scheduled services across Europe and North Africa and two wetleased aircraft. The airline now operates a fleet of 7 Airbus, (4) A320neo and (3) A320ceo aircraft. Over the course of its history transported over 55 million passengers safely to and from the Maltese Islands.


Air Malta has been voted the 3rd ‘Best Regional Airline in Europe’ and the 10th ‘Best Regional Airline in the World’ at the Skytrax World Airline Awards™ 2021.


About Cover Genius

Cover Genius is the insurtech for embedded insurance that protects the global customers of the world’s largest digital companies including Booking Holdings, Intuit, Skyscanner, Ryanair, Icelandair, airBaltic, Ola, Descartes ShipRush and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Cover Genius’ vision is to protect all the customers of the world’s largest online companies through XCover, an award-winning global distribution platform for any line of insurance or warranty, with an API for instant claims payments that holds an industry-leading NPS of +65‡.


Cover Genius and partners co-create solutions that embed protection that’s licensed or authorized in over 60 countries & all 50 US States.


‡ The score includes any type of claim and claim outcome across our partner network except for those partners with less than 30 claims and those not assessed by Cover Genius.